Upstream Innovation: a guide to packaging solutions

By focusing more of their efforts on upstream innovation – at the design stage of a product rather than just downstream efforts such as recycling – businesses can prevent waste from ever being created in the first place.

The guide includes:

• The mindset: Introducing the mindset for upstream innovation

• Three key strategies: Examples and guidance on applying upstream innovation to achieve three circular economy strategies - Elimination, Reuse, Material Circulation)

• Making it happen: Guidance on how to support and make decisions throughout the upstream innovation processes

Case studies from Tesco, Lush, Walmart and Abel & Cole, amongst others, demonstrate how businesses around the world are using circular economy solutions across a range of sectors. Explore the guide in English, Spanish, Portuguese, and Chinese, along with an interactive searchable database of all of the innovations profiled in the book. There is also a workshop asset pack to help you organise upstream innovation events which will get the ball rolling on positive action.