The Nature Imperative: How the circular economy tackles biodiversity loss
Published September 2021
Everdrop offers concentrated cleaning tablets that the customer can mix with water at home in reusable bottles. Once the user has used up the cleaning product, they can order tablets for approximately EUR 1 per refill, meaning Everdrop is cost-competitive in comparison with liquid products packaged in single-use plastic bottles. Founded in Germany in 2019, Everdrop is already present in the Netherlands, Switzerland, Italy and France. In a funding round completed in early 2021, Everdrop raised EUR 18 million, which they plan to use to develop a wider range of household products and further expand their market across Europe and the US.
Every tablet avoids the use of a single-use plastic bottle, reducing the potential impacts on biodiversity of it being sent to landfill, incinerated or leaking into the environment. Moreover, by delivering the product in a solid format, Everdrop’s tabs can save up to 95% of transport greenhouse gas emissions, drastically minimising the contribution to climate change, a key driver of biodiversity loss.
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The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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