Trove provides a platform for resale and trade-in to brands and retailers such as Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, Allbirds, Eileen Fisher and more.
Missed opportunities
Historically, brands have been left out of the resale market, despite their customers’ demand for pre-owned items – a missed opportunity for brands to re-engage existing customers, recruit new customers, and keep existing items in use.
Platform Innovation
Trove gives companies access to their own products in the secondary market by offering a platform that makes it easy for brands to buy back and resell used items. The platform provides brands with the technology and logistics to develop customisable resale channels that allow companies to gain access to the secondary market.
This can result in increased profits, enhanced customer engagement, and lower environmental and social cost per item. By offering used products, brands can also attract new customers who wouldn’t otherwise be able or willing to pay full price.
Benefits & Opportunities
Create new sources of revenue/profit from resale - in some cases allowing brands to capture the same margin on the second sale
Extend the number of item use-cycles
Engage new customers who seek more affordable prices
Extend customer engagement through the sell-back process
