At the heart of the New Plastics Economy initiative is a vision of a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. for plastic in which it never becomes waste.
The vision has six key points:
Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priority.
ReuseReuseThe repeated use of a product or component for its intended purpose without significant modification. models are applied where relevant, reducing the need for single-use packaging.
All plastic packaging is 100% reusable, recyclable, or compostable.
All plastic packaging is reused, recycled, or composted in practice.
The use of plastic is fully decoupled from the consumption of finite resources.
All plastic packaging is free of hazardous chemicals, and the health, safety, and rights of all people involved are respected.
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Our vision for a circular economy for plastics is available in: English