At the heart of the New Plastics Economy initiative is a vision of a circular economy for plastic in which it never becomes waste. The vision has six key points:
Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priority.
Reuse models are applied where relevant, reducing the need for single-use packaging.
All plastic packaging is 100% reusable, recyclable, or compostable.
All plastic packaging is reused, recycled, or composted in practice.
The use of plastic is fully decoupled from the consumption of finite resources.
All plastic packaging is free of hazardous chemicals, and the health, safety, and rights of all people involved are respected.
Explore each point of our vision
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