For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides.
We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.
Join us to find out:
How marketers are leveraging storytelling to inspire interest in circular products
Why they should engage closely supply teams to ensure innovations align with market demand
The importance of internal buy-in and a willingness to experiment when scaling circular solutions
Learn more:
Check out episode 176,’ Driving demand for circular economy: What marketers need to know’ to hear more about the playbook with Kantar and Swapfiets.
Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook.
Listen on Spotify, Apple Podcasts, or wherever you get your podcast.
