The butterfly diagram: visualising the circular economy
The 'butterfly diagram' shows the continuous flow of materials in a circular economy.
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How can a mobile phone be made in a circular way? What about a sandwich? In this episode, our founder Ellen MacArthur and Circular Design Lead, Joe Iles, look at the biological and technical cycles in a circular economy.
They discuss the flow of materials in the system, from technical processes such as reuse and repair, to regenerating nature.
If you missed the previous episode, where we went back to basics and learned what we mean by a circular economy, then we recommend listening to that first! Listen to it here.
Find the Circular Economy Show Podcast on Apple Podcasts, Spotify, or wherever you listen to your podcasts.
