When talking about the circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature., we often hear about science, engineering and policy. But what about the role of the creative industries? What part does advertising, branding and marketing play in transitioning from a wasteful linear economylinear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste')., to a circular one?
In this episode we'll hear from Farah Ramzan Golant, president of Kyu, a collective of creative organisations including IDEO, Sid Lee and Kepler; and Chris Riley, founder of Studio Riley, and former head of strategic planning at Apple.
Chris and Farah spoke to the Ellen MacArthur Foundation's Circular Design Programme Lead, Joe Iles, at Summit 2020, about why people are ready for businesses to go circular.
Let us know what you think about the podcast via our social media channels:
