Rethinking plastic for a pollution-free future
We cannot simply recycle or reduce our way out of the plastic pollution crisis. If we don’t act...
Applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative externalities such as leakage into oceans, according to this new report.
The New Plastics Economy: Rethinking the future of plastics provides, for the first time, a vision of a global economy in which plastics never become waste, and outlines concrete steps towards achieving the systemic shift needed.
The report was produced by the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, as part of Project MainStream, a global, multi-industry initiative that aims to accelerate business-driven innovations to help scale the circular economy. It was financially supported by the MAVA Foundation.
Download the infographics from the report
Download the background to key statistics

We cannot simply recycle or reduce our way out of the plastic pollution crisis. If we don’t act...

Rethinking the future of plastics: infographics

Rethinking the future of plastics: key statistics

View the webpage summary of Upstream Innovation: a guide to packaging solutions.
The Ellen MacArthur Foundation works in Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to accelerate the transition to a circular economy.
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