WRAP (Waste and Resources Action Programme), together with the Ellen MacArthur Foundation, launched The UK Plastics Pact in April 2018. It is supported by DEFRA (Department for Food and Rural Affairs) and led by WRAP.
By 2025, The UK Plastics Pact aims to:
Eliminate problematic or unnecessary single-use packaging through redesign, innovation, or alternative (reuse) delivery models
Ensure 100% of plastic packaging is reusable, recyclable or compostable
Effectively recycle or compost 70% of plastic packaging effective
Maintain a 30% average of recycled content across all plastic packaging