Solutions to tackle plastic pollution are within reach so we can avoid a future in which there are more plastic than fish in our oceans. Sir David Attenborough supports a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. for plastic, in which we eliminate the plastic we don’t need, innovate so all the plastic we do need is designed to be safely reused, recycled, or composted and circulate everything we use so the material stays in the economy and never becomes waste or pollution.