The Jeans RedesignThe Jeans Redesign guidelines encourage leading brands, mills, and manufacturers to transform the way jeans are made. creates solutions for a world where clothes never become waste. The guidelines, as set out by over 80 denim experts, establish the minimum requirements for the durabilityThe ability of a product, component or material to remain functional and relevant when used as intended., material health, recyclabilityThe ease with which a material can be recycled in practice and at scale., and traceability of denim jeans. To date, over sixty leading brands, manufacturers, and fabric mills are using the Jeans Redesign Guidelines to produce jeans that will be available on the market by May 2021. In this session we’ll hear from the MFC team working on the project as well as Jeans Redesign participants adopting the guidelines and their journey so far.