The Jeans Redesign creates solutions for a world where clothes never become waste. The guidelines, as set out by over 80 denim experts, establish the minimum requirements for the durability, material health, recyclability, and traceability of denim jeans. To date, over sixty leading brands, manufacturers, and fabric mills are using the Jeans Redesign Guidelines to produce jeans that will be available on the market by May 2021. In this session we’ll hear from the MFC team working on the project as well as Jeans Redesign participants adopting the guidelines and their journey so far.
- Fashion