Reframe your thinking
The changing role of design
Design has always been about exploring the ambiguous and learning by doing, so the methods on this site are biased towards action. They will guide you as you take your first steps into building a new future.
We don’t have the answers about the future: no one does. But we hope this guide helps you reframe your mindset, ask the right questions, take on projects, and start exploring the extraordinary possibilities.
Keep zooming in and out.
Design for users, stakeholders, and the systems they're part of
Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things.
By zooming out from users, to consider the wider network of stakeholders, we can unlock value at every stage of the process. As a designer, that includes building feedback loops into your work; knowing the life cycle of materials you use; collaborating with other industry stakeholders; and considering unintended consequences.
Explore methods
We’ve lined up a number of activities to help you understand, define, make, and release circular innovations. Dive in wherever makes most sense for you and your team.
