Circular business models

OverviewExamples
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Fashion

Discover examples of companies implementing circular business models in the fashion industry with this selection of case studies from around the world.

Clothes on clothes rail
Case study

The social fashion rental app: By Rotation

A peer-to-peer fashion rental platform encouraging users to rent what they need and lend what they...

  • Fashion
Close up photo of jumper
Case study

Empowering customers to care for their wardrobes: Clothes Doctor

Clothes Doctor offers a range of products and services to empower its customers to alter, maintain...

Person taking photo of shoes using mobile phone
Case study

Social peer-to-peer marketplace: Depop

Originally designed as a social network for creatives to share and sell their products, Depop...

fashion design diagram
Case study

A digital-only, multi-brand fashion platform: DRESSX

DRESSX is an international digital fashion multi-brand retailer

Close up photo of jumper neckline
Case study

Enabling cashmere to be used for longer: ERDOS

The ERDOS Group advocates the circular economy model to avoid wasting cashmere.

Two people modelling clothes on street
Case study

Empowering luxury shoppers to choose better: FARFETCH

FARFETCH is a pioneer in pre-owned luxury, having partnered with its first pre-owned boutique in...

Person modelling clothes
Case study

Garments to be experienced by many, owned by none: GANNI

Danish fashion brand GANNI, remakes and rents garments to keep their designs at their highest value.

Person cleaning clothes
Case study

Clothing rental for users and retailers: Hirestreet

With more than one million site users, Hirestreet rents out outfits by the thousands.

Person modelling on white background
Case study

Durable, ‘timeless’ products in small collections: klee klee

klee klee, is a Shanghai-based fashion label defined by its minimalist aesthetic and...

People in clothes factory
Case study

Making circular business models more accessible: Lizee

Lizee is a software as a service (SaaS) company that allows brands and retailers to launch rental...

Interior of a shop showing t-shirts
Case study

Designing with existing materials: Looptworks

Looptworks repurposes used and excess materials into new products with higher value.

Person using their phone
Case study

The app making clothing alterations and repairs mainstream: SOJO

SOJO is a mobile application that seeks to make clothing alterations and repairs as easy...

Person modelling clothes
Case study

Clothing does not need to be physical to exist: The Fabricant

The Fabricant is a digital-only fashion house, fusing fashion and technology as part of a new...

coats hanging on a rail
Case study

Keeping clothing in use to reduce waste: thredUP

thredUP has created a smarter and easier way to buy and sell secondhand clothes.

Person sewing jeans
Case study

Seeking solutions to keep clothes in use: Tommy Hilfiger

Tommy for Life is a pioneering circular business model from Tommy Hilfiger.

Person taking photo of clothes with mobile phone
Case study

Online market and community for fashion items and more: Vinted

Vinted is a peer-to-peer marketplace and community for second-hand fashion.

Person holding fabric
Case study

A peer-2-peer resale platform for fashion: Vestiaire Collective

Putting items we no longer wear or use back into circulation.

Greenery on orange background
Case study

How H&M Group is progressing towards a circular economy in fashion

How H&M Group is progressing towards a circular economy in fashion

  • Fashion
  • Climate
  • Fashion