Werner & Mertz GmbH 2021 Global Commitment report on plastic packaging

Werner & Mertz GmbH

Packaging producers and users

See 2020 reports

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key metrics company details reporting details portfolio commitments investments end notes

Key Metrics

Plastic packaging weight

Submitted to the Foundation only

Total and/or virgin plastic packaging reduction target

100% virgin reduction compared to 2018

Reusable plastic packaging

= 0pp

from prior year

Reusable, recyclable or compostable plastic packaging

aligned *

100

72%

2018

72%

2019

74.3%

2020

100%

2025
Target

Post-consumer recycled content

100

46%

2018

52%

2019

53.9%

2020

100%

2025
Target

* Aligned: in assessing the recyclability of their portfolio this signatory has aligned with the New Plastics Economy 2021 Recycling Rate Survey results and/or the Global Commitment methodology of recyclability ‘in pratice and at scale’. This means their recyclability percentage is comparable to other signatories that also aligned with the above.

Company Details

Description

W&M is a branded goods company for cleaning and personal care products in the B2C and B2B area. The geographical reach is mainly Europe with growing business in Asia.

Website

https://werner-mertz.de

Revenue band (USD)

$500 million - $1 billion

Headquarters location

Germany

Regions active

Asia: Eastern Asia, Central Asia, South-eastern Asia, Western Asia

Europe: Eastern Europe, Northern Europe, Southern Europe, Western Europe

Products sold in plastic packaging

Chemicals in a B2B context (for example for industrial or agricultural use), Cleaning products, Cosmetics & personal care

Reporting details

Data verification/assurance status

No third-party verification or assurance in place

Scope of reported data

Covers full scope of activities

12-month quantitative data time frame

From June 2020 to June 2021

Joined the Global Commitment

October 2018

Ellen MacArthur Foundation's Plastics Pact Network membership (as of 18/05/2021)

France

Webpage or report addressing progress

https://wir-fuer-recyclat.de/en/

Plastic packaging portfolio details

See endnotes for more information on quantitative data

Plastic packaging weight (new packaging)

Submitted to the Foundation only

Reused plastic packaging weight

5,113 metric tonnes

Plastic packaging categories in portfolio

Type	Category	Proportion


Rigids	PET bottle	47.8%
	PET thermoforms	0.1%
	HDPE bottles	22.8%
	PP bottles	0.2%
	PP other rigids	14.8%
	PE tubes	0.5%
	PS rigids	0.2%


Flexible	>A4 mono-materials PE in B2C context	2.7%
	Other >A4 flexibles	2.7%
	<A4 multi-material flexibles	0.2%

Plastic packaging design assessment

Reusable, recyclable and/or compostable

74.3%

Reusable

Recyclable

74.3%

Compostable

Material sourcing

Virgin fossil-based content

46.1%

Post-consumer recycled content

53.9%

Pre-consumer recycled content

Virgin renewable content

Link to other published data

https://wir-fuer-recyclat.de/en/unsere-erfolge/

Commitments

Plastic and/or virgin plastic packaging reduction target

2025 target

100% virgin reduction compared to 2018

Plastic packaging weight baseline

3,450 metric tonnes - same scope as the reporting scope

Additional information about the target

Recycled input stream: focussing on mixed plastic waste collections stream. Target is to apply 100% from this stream.

Eliminating problematic or unnecessary plastic packaging

Progress made over the reporting period

Examples of materials / formats / components eliminated or reduced

	Proportion eliminated % of weight	Weight eliminated metric tonnes	Quantity eliminated units	Primary means of elimination	Other details
Other material	5	400	-	Removal of a pigment/additive	removed colours in PP closures
Film B2C - other (opaque, printed, multi-material)	6.4	431	-	Substitution to mono-material plastic	-

Planned actions by 2025

Plastic packaging to be eliminated or reduced

	Proportion eliminated % of weight	Weight eliminated metric tonnes	Quantity eliminated	Year Achieved	Other details
Multilayer materials	>50%	-	-	2023	-
PS	100%	17	-	2021	-

Moving from single-use towards reuse models

Progress made over the reporting period

Share of plastic packaging that is reusable (2020)

= 0pp

from prior year

Availability of reuse models today

Reuse models in place for non-consumer facing packaging, Reuse models in place for consumer facing products or packaging

Product line(s) with reuse model(s): 6 (100% of total) (see endonotes for more information)

Market(s) where reuse models are available today: Eastern Europe, Northern Europe, Southern Europe, Western Europe (50% of total)

Product applications and reuse model types

	Reuse model types	Markets	Other details
Chemicals in a B2B context (for example for industrial or agricultural use)	B2B	Entire European territory	-
Cleaning products	Refill at home	Entire European territory	-
Cosmetics & personal care	Refill at home	Entire European territory	-

Planned action by 2025

Product applications and reuse model types to be introduced or expanded

None reported

Other 2025 reuse goals

None reported

100% reusable, recyclable and/or compostable plastic packaging

Progress made over the reporting period

Share of plastic packaging that is reusable, recyclable or compostable (2020)

74.3%

2.3pp

from prior year

Actions and progress made to make packaging recyclable or compostable (see previous section for progress on shifting to reusable packaging)

For our core brand FROSCH we have eliminated colour/pigments by 100% (transparent closures and closure systems)

Additional details on recyclability

Share of plastic packaging that is recyclable (2020)

74.3%

2.3pp

from prior year

Alignment with the New Plastics Economy 2021 Recycling Rate Survey results

Yes

Optional metric — share of plastic packaging that is ‘designed for recycling’

74.3 % (see endnotes for more information on the packaging considered as designed for recycling)

Please note: This optional metric is not the same as the percentage of recyclable plastic packaging contributing towards the 100% target. More information on the Global Commitment recyclability definition can be found in the 2021 Progress Report.

Planned actions by 2025

2025 target

100% reusable, recyclable or compostable

Planned actions to make packaging recyclable or compostable

launch of a new designed spray piston - designed for recycling; mono-material approach (PP mainly), removing colour masterbatches/pigments by 100% by the end of 2021 in closures (B2C and B2B)

Planned actions on collaborating towards increasing recycling and composting rates for plastic packaging

increasing the use of recycled rPET from household waste stream (e.g. yellow bag); increased share in 2021 from 20% to 50% rPET from yellow bag

Increasing post-consumer recycled content in plastic packaging

Progress made over the reporting period

Level of post-consumer recycled content in plastic packaging (2020)

53.9%

1.9pp

from prior year

Activities and progress made on post-consumer recycled content

1) change from 100% virgin to 100% PCR for some HDPE bottle sizes and canister (B2C and B2B)

2) switching shoe care cups 75ml from virgin to 100% PCR rPP

3) increase PCR rPP content for closures (B2B)

Planned actions by 2025

2025 post-consumer recycled content target

100%

Planned actions to increase post-consumer recycled content

1) further material change from 100% virgin to 100% PCR for the entire HDPE bottle and canister portfolio according marketing plans (B2C and B2B) 2) switching shoe care cups 150ml from virgin to 100% PCR rPP by end of 2021 3) increase share of PCR rPP content for closures (B2C and B2B) 4) increase share of PCR rLDPE for stand-up pouches

Investments

Total invested/committed over the reporting period towards achieving the commitments

Submitted to the Foundation only

End notes

Interpreting the quantitative data submitted

Some business lost due Covid-19 (e.g. shoe care, B2B). Market decline effects in the first half 2021.

Plastic packaging designed for recycling

Cradle-to-Cradle based approach in packaging design. Waiving unnecessary additives e.g. colour masterbatches in plastic packaging, of any lamination structure for films. Please see file attached "Design for recycling at Werner & Mertz"

Product line definition

For product line(s) with available reuse model(s): Product line is related to the product e.g. refill for softener, detergent, hand soap, B2B cleaning product

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