Werner & Mertz GmbH
Packaging producers and users
Key Metrics
Plastic packaging weight
Submitted to the Foundation only
Total and/or virgin plastic packaging reduction target
100% virgin reduction compared to 2018
Reusable plastic packaging
Reusable, recyclable or compostable plastic packaging
100
75
50
25
%
Post-consumer recycled content
100
75
50
25
%
* Aligned: in assessing the recyclability of their portfolio this signatory has aligned with the New Plastics Economy 2021 Recycling Rate Survey results and/or the Global Commitment methodology of recyclability ‘in pratice and at scale’. This means their recyclability percentage is comparable to other signatories that also aligned with the above.
Company Details
Description
W&M is a branded goods company for cleaning and personal care products in the B2C and B2B area. The geographical reach is mainly Europe with growing business in Asia.
Website
Revenue band (USD)
$500 million - $1 billion
Headquarters location
Germany
Regions active
Asia: Eastern Asia, Central Asia, South-eastern Asia, Western Asia
Europe: Eastern Europe, Northern Europe, Southern Europe, Western Europe
Products sold in plastic packaging
Chemicals in a B2B context (for example for industrial or agricultural use), Cleaning products, Cosmetics & personal care
Reporting details
Data verification/assurance status
No third-party verification or assurance in place
Scope of reported data
Covers full scope of activities
12-month quantitative data time frame
From June 2020 to June 2021
Joined the Global Commitment
October 2018
Ellen MacArthur Foundation's Plastics Pact Network membership (as of 18/05/2021)
France
Webpage or report addressing progress
https://wir-fuer-recyclat.de/en/
Plastic packaging portfolio details
See endnotes for more information on quantitative data
Plastic packaging weight (new packaging)
Submitted to the Foundation only
Reused plastic packaging weight
5,113 metric tonnes
Plastic packaging categories in portfolio
| Type | Category | Proportion |
|---|
| Rigids | PET bottle | 47.8% |
| PET thermoforms | 0.1% | |
| HDPE bottles | 22.8% | |
| PP bottles | 0.2% | |
| PP other rigids | 14.8% | |
| PE tubes | 0.5% | |
| PS rigids | 0.2% |
| Flexible | >A4 mono-materials PE in B2C context | 2.7% |
| Other >A4 flexibles | 2.7% | |
| <A4 multi-material flexibles | 0.2% |
Plastic packaging design assessment
Reusable, recyclable and/or compostable
74.3%
Reusable
0%
Recyclable
74.3%
Compostable
0%
Material sourcing
Virgin fossil-based content
46.1%
Post-consumer recycled content
53.9%
Pre-consumer recycled content
0%
Virgin renewable content
0%
Link to other published data
https://wir-fuer-recyclat.de/en/unsere-erfolge/
Commitments
Plastic and/or virgin plastic packaging reduction target
2025 target
100% virgin reduction compared to 2018
Plastic packaging weight baseline
3,450 metric tonnes - same scope as the reporting scope
Additional information about the target
Recycled input stream: focussing on mixed plastic waste collections stream. Target is to apply 100% from this stream.
Eliminating problematic or unnecessary plastic packaging
Progress made over the reporting period
Examples of materials / formats / components eliminated or reduced
| Proportion eliminated % of weight | Weight eliminated metric tonnes | Quantity eliminated units | Primary means of elimination | Other details | |
|---|---|---|---|---|---|
| Other material | 5 | 400 | - | Removal of a pigment/additive | removed colours in PP closures |
| Film B2C - other (opaque, printed, multi-material) | 6.4 | 431 | - | Substitution to mono-material plastic | - |
Planned actions by 2025
Plastic packaging to be eliminated or reduced
| Proportion eliminated % of weight | Weight eliminated metric tonnes | Quantity eliminated | Year Achieved | Other details | |
|---|---|---|---|---|---|
| Multilayer materials | >50% | - | - | 2023 | - |
| PS | 100% | 17 | - | 2021 | - |
Moving from single-use towards reuse models
Progress made over the reporting period
Share of plastic packaging that is reusable (2020)
Availability of reuse models today
Reuse models in place for non-consumer facing packaging, Reuse models in place for consumer facing products or packaging
Product line(s) with reuse model(s): 6 (100% of total) (see endonotes for more information)
Market(s) where reuse models are available today: Eastern Europe, Northern Europe, Southern Europe, Western Europe (50% of total)
Product applications and reuse model types
| Reuse model types | Markets | Other details | |
|---|---|---|---|
| Chemicals in a B2B context (for example for industrial or agricultural use) | B2B | Entire European territory | - |
| Cleaning products | Refill at home | Entire European territory | - |
| Cosmetics & personal care | Refill at home | Entire European territory | - |
Planned action by 2025
Product applications and reuse model types to be introduced or expanded
None reported
Other 2025 reuse goals
None reported
100% reusable, recyclable and/or compostable plastic packaging
Progress made over the reporting period
Share of plastic packaging that is reusable, recyclable or compostable (2020)
Actions and progress made to make packaging recyclable or compostable (see previous section for progress on shifting to reusable packaging)
For our core brand FROSCH we have eliminated colour/pigments by 100% (transparent closures and closure systems)
Additional details on recyclability
Share of plastic packaging that is recyclable (2020)
Alignment with the New Plastics Economy 2021 Recycling Rate Survey results
Yes
Optional metric — share of plastic packaging that is ‘designed for recycling’
74.3 % (see endnotes for more information on the packaging considered as designed for recycling)
Please note: This optional metric is not the same as the percentage of recyclable plastic packaging contributing towards the 100% target. More information on the Global Commitment recyclability definition can be found in the 2021 Progress Report.
Planned actions by 2025
2025 target
100% reusable, recyclable or compostable
Planned actions to make packaging recyclable or compostable
launch of a new designed spray piston - designed for recycling; mono-material approach (PP mainly), removing colour masterbatches/pigments by 100% by the end of 2021 in closures (B2C and B2B)
Planned actions on collaborating towards increasing recycling and composting rates for plastic packaging
increasing the use of recycled rPET from household waste stream (e.g. yellow bag); increased share in 2021 from 20% to 50% rPET from yellow bag
Increasing post-consumer recycled content in plastic packaging
Progress made over the reporting period
Level of post-consumer recycled content in plastic packaging (2020)
Activities and progress made on post-consumer recycled content
1) change from 100% virgin to 100% PCR for some HDPE bottle sizes and canister (B2C and B2B)
2) switching shoe care cups 75ml from virgin to 100% PCR rPP
3) increase PCR rPP content for closures (B2B)
Planned actions by 2025
2025 post-consumer recycled content target
100%
Planned actions to increase post-consumer recycled content
1) further material change from 100% virgin to 100% PCR for the entire HDPE bottle and canister portfolio according marketing plans (B2C and B2B) 2) switching shoe care cups 150ml from virgin to 100% PCR rPP by end of 2021 3) increase share of PCR rPP content for closures (B2C and B2B) 4) increase share of PCR rLDPE for stand-up pouches
Investments
Total invested/committed over the reporting period towards achieving the commitments
Submitted to the Foundation only
End notes
Interpreting the quantitative data submitted
Some business lost due Covid-19 (e.g. shoe care, B2B). Market decline effects in the first half 2021.
Plastic packaging designed for recycling
Cradle-to-Cradle based approach in packaging design. Waiving unnecessary additives e.g. colour masterbatches in plastic packaging, of any lamination structure for films. Please see file attached "Design for recycling at Werner & Mertz"
Product line definition
For product line(s) with available reuse model(s): Product line is related to the product e.g. refill for softener, detergent, hand soap, B2B cleaning product