Submitted to the Foundation only
100% virgin reduction compared to 2018
100
75
50
25
%
100
75
50
25
%
* Aligned: in assessing the recyclability of their portfolio this signatory has aligned with the New Plastics Economy 2021 Recycling Rate Survey results and/or the Global Commitment methodology of recyclability ‘in pratice and at scale’. This means their recyclability percentage is comparable to other signatories that also aligned with the above.
W&M is a branded goods company for cleaning and personal care products in the B2C and B2B area. The geographical reach is mainly Europe with growing business in Asia.
$500 million - $1 billion
Germany
Asia: Eastern Asia, Central Asia, South-eastern Asia, Western Asia
Europe: Eastern Europe, Northern Europe, Southern Europe, Western Europe
Chemicals in a B2B context (for example for industrial or agricultural use), Cleaning products, Cosmetics & personal care
No third-party verification or assurance in place
Covers full scope of activities
From June 2020 to June 2021
October 2018
France
https://wir-fuer-recyclat.de/en/
See endnotes for more information on quantitative data
Submitted to the Foundation only
5,113 metric tonnes
| Type | Category | Proportion |
|---|
| Rigids | PET bottle | 47.8% |
| PET thermoforms | 0.1% | |
| HDPE bottles | 22.8% | |
| PP bottles | 0.2% | |
| PP other rigids | 14.8% | |
| PE tubes | 0.5% | |
| PS rigids | 0.2% |
| Flexible | >A4 mono-materials PE in B2C context | 2.7% |
| Other >A4 flexibles | 2.7% | |
| <A4 multi-material flexibles | 0.2% |
Reusable, recyclable and/or compostable
74.3%
Reusable
0%
Recyclable
74.3%
Compostable
0%
Virgin fossil-based content
46.1%
Post-consumer recycled content
53.9%
Pre-consumer recycled content
0%
Virgin renewable content
0%
https://wir-fuer-recyclat.de/en/unsere-erfolge/
100% virgin reduction compared to 2018
3,450 metric tonnes - same scope as the reporting scope
Recycled input stream: focussing on mixed plastic waste collections stream. Target is to apply 100% from this stream.
| Proportion eliminated % of weight | Weight eliminated metric tonnes | Quantity eliminated units | Primary means of elimination | Other details | |
|---|---|---|---|---|---|
| Other material | 5 | 400 | - | Removal of a pigment/additive | removed colours in PP closures |
| Film B2C - other (opaque, printed, multi-material) | 6.4 | 431 | - | Substitution to mono-material plastic | - |
| Proportion eliminated % of weight | Weight eliminated metric tonnes | Quantity eliminated | Year Achieved | Other details | |
|---|---|---|---|---|---|
| Multilayer materials | >50% | - | - | 2023 | - |
| PS | 100% | 17 | - | 2021 | - |
Reuse models in place for non-consumer facing packaging, Reuse models in place for consumer facing products or packaging
Product line(s) with reuse model(s): 6 (100% of total) (see endonotes for more information)
Market(s) where reuse models are available today: Eastern Europe, Northern Europe, Southern Europe, Western Europe (50% of total)
| Reuse model types | Markets | Other details | |
|---|---|---|---|
| Chemicals in a B2B context (for example for industrial or agricultural use) | B2B | Entire European territory | - |
| Cleaning products | Refill at home | Entire European territory | - |
| Cosmetics & personal care | Refill at home | Entire European territory | - |
None reported
None reported
For our core brand FROSCH we have eliminated colour/pigments by 100% (transparent closures and closure systems)
Yes
74.3 % (see endnotes for more information on the packaging considered as designed for recycling)
Please note: This optional metric is not the same as the percentage of recyclable plastic packaging contributing towards the 100% target. More information on the Global Commitment recyclability definition can be found in the 2021 Progress Report.
100% reusable, recyclable or compostable
launch of a new designed spray piston - designed for recycling; mono-material approach (PP mainly), removing colour masterbatches/pigments by 100% by the end of 2021 in closures (B2C and B2B)
increasing the use of recycled rPET from household waste stream (e.g. yellow bag); increased share in 2021 from 20% to 50% rPET from yellow bag
1) change from 100% virgin to 100% PCR for some HDPE bottle sizes and canister (B2C and B2B)
2) switching shoe care cups 75ml from virgin to 100% PCR rPP
3) increase PCR rPP content for closures (B2B)
100%
1) further material change from 100% virgin to 100% PCR for the entire HDPE bottle and canister portfolio according marketing plans (B2C and B2B) 2) switching shoe care cups 150ml from virgin to 100% PCR rPP by end of 2021 3) increase share of PCR rPP content for closures (B2C and B2B) 4) increase share of PCR rLDPE for stand-up pouches
Submitted to the Foundation only
Some business lost due Covid-19 (e.g. shoe care, B2B). Market decline effects in the first half 2021.
Cradle-to-Cradle based approach in packaging design. Waiving unnecessary additives e.g. colour masterbatches in plastic packaging, of any lamination structure for films. Please see file attached "Design for recycling at Werner & Mertz"
For product line(s) with available reuse model(s): Product line is related to the product e.g. refill for softener, detergent, hand soap, B2B cleaning product
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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