Innovative forms of elimination could mean redesigning products so that they don’t require packaging, such as reformulating liquid products into solids, like shampoo bars, or it could mean rethinking business models to develop reusable packaging systems, such as refillable or returnable packaging. Solving the challenge of flexibles will require continuous, ambitious innovation to eliminate the use of single-use flexible packaging over time. There are already innovative elimination and reusereuseThe repeated use of a product or component for its intended purpose without significant modification. solutions that could have an impact by 2025, while others show strong potential but will require longer timeframes and collaboration. Individual and collaborative innovation efforts need to be urgently ramped up to explore and scale these opportunities in both the short and medium timeframe — current efforts are not sufficient.
Please see page 5 for the key actions.
