The Foundation’s book, Circular Design for Fashion, has won two prestigious global design awards — a gold pencil at the One Show Awards and a wooden pencil from D&AD. Published in December 2021, Circular Design for Fashion was written in recognition of fashion’s huge potential to shift towards a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. and in homage to its creatives. Providing insights from over 80 early practitioners of circular design in the fashion industry, it empowers designers, through a different creative lens, to redefine the future of fashion.
Circular inside and out, the book was brought to life by sustainable printers, Seacourt, who used 100% recycled materials, generated no paper waste, and applied waterless printing technology, entirely powered by renewable energyrenewable energyEnergy derived from resources that are not depleted on timescales relevant to the economy, i.e. not geological timescales..
Creative agency, Sid Lee, designed the book to have a bold and timeless identity. Whilst embracing the Foundation’s core branding, the design reflects a unique fashion collection, using eclectic and colourful iconography. Graphic elements are inspired by sewing stitches, patterns and symbols linked to the world of couture.
From big brands, to independent labels, to fashion designers, and fabricants and resale specialists all over the world, the book has been able to reach and inspire a vast community. More than just a book, it is an invitation to embark on a journey of circularity.
The One Show Awards
The One Show is one of the world's most prestigious award programs in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honouring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
See the 2022 One Show Award winners showcase: The One Show - 2022 Winners Showcase
D&AD Awards
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
See the 2022 D&AD Award winners showcase: D&AD Awards Pencil Winners 2022 | Global Advertising, Design & Digital Award Winners
