Rethinking business models for a thriving fashion industry
Circular business models for fashion, which are designed to make revenue without making new...
Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.
We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.
Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
Transforming the way clothes are made
Toxin-free, recyclable clothing
Most high-performance jackets with waterproofing and insulation are made from an array of materials that are hard to separate and recycle. To overcome this problem, Italian clothing brand Napapijri has simplified its design so that the entire jacket - fabric, filling and trimmings - is manufactured from one polymer. The material is durable and high performing, but is also easily recycled.
Customers are encouraged to recycle their old jackets with the promise of a 20% discount off future purchases when they return their used garments.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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