Rethinking business models for a thriving fashion industry
Circular business models for fashion, which are designed to make revenue without making new...
Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.
We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.
Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
Our vision for a circular fashion industry
A circular economy for fashion creates better products and services for customers, contributes to a resilient and thriving fashion industry, and regenerates the environment. Together, we can build an industry that designs products to be used more, made to be made again and made from safe and recycled or renewable inputs.
View our vision
The CNMI Sustainable Fashion Awards
Bringing circular design for fashion to the forefront of the Italian fashion industry’s creative agenda.
As part of the Foundation’s Partnership with Camera Nazionale della Moda Italiana (CNMI), in 2022 we were pleased to contribute to the CNMI Sustainable Fashion Awards which provided a unique platform to further highlight how fashion can be redefined through circular design.
The Awards acknowledge those setting ambitious targets and taking concrete action towards change, with a strong focus on sustainable and circular innovation. Through highlighting the winners and nominees that are redefining the future for fashion on a world stage, the hope is that is creatives everywhere are encouraged to rethink how they too can design for a regenerative, circular economy.
Explore the awards
Circular fashion examples
Napapijri Circular Series
MUD Jeans
thredUP
Toxin-free, recyclable clothing
Most high-performance jackets with waterproofing and insulation are made from an array of materials that are hard to separate and recycle. To overcome this problem, Italian clothing brand Napapijri has simplified its design so that the entire jacket - fabric, filling and trimmings - is manufactured from one polymer. The material is durable and high performing, but is also easily recycled.
Customers are encouraged to recycle their old jackets with the promise of a 20% discount off future purchases when they return their used garments.
