The Jeans Redesign
The fashion industry is working together to change the way clothing is created
Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.
We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.
Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
A circular economy for fashion creates better products and services for customers, contributes to a resilient and thriving fashion industry, and regenerates the environment. It prioritises the rights and equity of everyone involved in the fashion industry, and will create new opportunities for growth that are distributed, diverse, and inclusive.
We can build an industry that designs products to be:
made to be made again
made from safe and recycled or renewable inputs
Together we can make fashion circular and help tackle the root causes of global challenges like climate change, biodiversity loss, and pollution.
Organic jeans for rent
MUD makes, rents and recycles organic cotton jeans.
"If you love jeans as much as this planet you’re in a good place here"
Explore how fashion can thrive by designing a circular economy for clothes
Make Fashion Circular joins forces with City of New York and fashion industry to tackle clothing...
The Ellen MacArthur Foundation works in Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to accelerate the transition to a circular economy.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925