Rethinking business models for a thriving fashion industry
Circular business models for fashion, which are designed to make revenue without making new...
Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibres entering our oceans. To solve the problem, we must reinvent fashion itself.
We've created a vision for the fashion industry to redesign the way clothes are made and used. Our vision will require industry and government to work together. It will need significant investment, large-scale innovation, transparency, and traceability. But if we take these actions together and get started today, this new system can scale fast.
Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
Our vision for a circular fashion industry
A circular economy for fashion creates better products and services for customers, contributes to a resilient and thriving fashion industry, and regenerates the environment. Together, we can build an industry that designs products to be used more, made to be made again and made from safe and recycled or renewable inputs.
View our vision
The CNMI Sustainable Fashion Awards
Cementing circular design for fashion at the top of the Italian fashion industry’s creative agenda. As part of the Foundation’s continued Partnership with Camera Nazionale della Moda Italiana (CNMI), we are pleased to be collaborating on the CNMI Sustainable Fashion Awards in September 2023, for the second year running. These Awards celebrate the creatives driving an industry that is regenerative by design and recognise those leading the way in applying circular economy principles to their work. Through highlighting those redefining the future for the fashion industry, we hope to inspire creatives and designers everywhere to not only embrace their role in reimagining products, but also the services, and systems, that will deliver them and keep them in use - and to realise their potential in the transition to a circular economy.
Explore the awards
Circular fashion examples
Napapijri Circular Series
Teemill
thredUP
Toxin-free, recyclable clothing
Most high-performance jackets with waterproofing and insulation are made from an array of materials that are hard to separate and recycle. To overcome this problem, Italian clothing brand Napapijri has simplified its design so that the entire jacket - fabric, filling and trimmings - is manufactured from one polymer. The material is durable and high performing, but is also easily recycled.
Customers are encouraged to recycle their old jackets with the promise of a 20% discount off future purchases when they return their used garments.
