Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
To solve the problem, we must redesign the way our clothes are made and used. Building an industry that designs products to be: used more, made to be made again and made from safe and recycled or renewable inputs. This is our vision of a circular economy for fashion.
Together, brands, mills and manufacturers from high street to luxury retailers have proven that circular design for fashion can become the norm through the Foundation’s flagship demonstration project The Jeans Redesign (2019-2023).
Now, we must not only redesign the products of the future, but also transform the systems that deliver them and keep them in use. Circular business models designed to keep products in use – such as rental, resale, repairrepairOperation by which a faulty or broken product or component is returned back to a usable state to fulfil its intended use. and remaking – allow companies to make revenue without making new clothes and represent an opportunity for new and better growth in the fashion industry.
The fashion industry is rooted in reinvention and has the opportunity to reinvent the processes, supply chains and services to decouple revenue from resource use.
Find out more about making money without making new clothes.
Collaboration is key. Working with partners across the supply chain, securing buy-in from leaders and sharing knowledge creates the conditions for broader, industry-wide change. It’s time to step up the pace and scale of progress.
Explore our vision for a circular fashion industry
We've created a vision for the fashion industry to redesign the way clothes are made and used.
Our vision will require industry and government to work together with significant investment, large-scale innovation, transparency, and traceability. Together we can build an industry that designs products to be used more, made to be made again and made from safe and recycled or renewable inputs.
Projects
Transforming the way clothes are made and used
