The Foundation’s Book, Circular Design for Fashion, has won another design award — this time a Red Dot Award for Communication Design in Print and Publishing. The Red Dot awards were founded in 1955 and are now split into three disciplines — Product Design, Brand and Communications Design, and Design Concept. With roughly 20,000 entries every year, the Red Dot Award is one of the world’s largest design competitions.
Professor Dr Peter Zec, Founder and CEO of Red Dot, on this year’s competition: “The awards in this competition year show just what good communication design can achieve. It can recognise complex problems and transform these into solutions. It can present multi-layered information in an easy-to-understand way and make it accessible. The range of channels, media and materials used for this purpose is unusually large. You have emerged as a winner with your design in a large field of international participants. Congratulations on this special achievement!”
The book has now received four prestigious international design awards, demonstrating the innovative design and content of the book, as well as the important work that the Foundation is leading across the Fashion and Design communities.
Other awards include:
Cannes Lions Festival — a Bronze Lion in Communications Design – Books
The One Show Awards Gold pencil in Design — Editorial & Books
Why did we create the book?
The fashion industry needs a redesign. Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a garbage truckload of clothes is burnt or buried in landfill.
Creatives have the power to transform the fashion industry from being wasteful and polluting. The book brings together more than 80 early practitioners of circular design to showcase how they’re supporting the shift to a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. and applying the three circular economy principles within their work.
Eliminate waste and pollution
Circulate products and materials
Regenerate nature
It is increasingly acknowledged that the practice of circular design is not exclusive to designers or found only in studios, and Circular Design for Fashion is from anyone looking to make a positive impact in an industry that we love and care about.
The book presents a new mindset - offering a creative lens through which to discover and develop new products and navigate radical transformation. It also contributes to a growing circular design movement as creatives from across every industry are starting to embrace their role in reimagining products, services and systems.
Circular inside and out.
The book itself embodies circular principles - using 100% recycled materials, generating no paper waste, and applying waterless printing technology, entirely powered by renewable energyrenewable energyEnergy derived from resources that are not depleted on timescales relevant to the economy, i.e. not geological timescales..
Creative agency, Sid Lee, designed the book to have a bold and timeless identity. Each section was designed to reflect a unique fashion collection, using eclectic and colourful iconography. Graphic elements were inspired by sewing stitches, patterns, and symbols linked to the world of couture.
