All the food we eat is designed. Food brands and supermarkets design everything we eat — how it looks and tastes, and how good it is for us and for nature. The top ten food brands and supermarkets influence 40% of agricultural land use in the UK and EU — which means they have the power to make nature-positive food the norm. So, what do we mean by ‘regenerative natural systems’ — and how does it tackle global challenges including climate change and biodiversity loss? In this episode, Patrick Holden, Founding Director of the Sustainable Food Trust, joins us to discuss the role of leading food companies in adopting regenerative agricultural practices, the role of farmers, and the role of policy and finance in supporting the scaled transformation towards regenerative farming — plus the need for clear metrics and labelling to help consumers understand how nature-friendly their food is.