If you’re a food business, large or small
Apply today to join the Challenge
The current food system is a primary driver of biodiversity loss and accounts for a third of global greenhouse gases. But there is hope, and it lies within the power of food businesses and retailers to redesign our food system to allow nature to thrive.
The Ellen MacArthur Foundation, in partnership with the Sustainable Food Trust, is proud to have launched the Big Food Redesign Challenge. It aims to catalyse and inspire the food industry to regenerate nature by applying the principles of circular design to food.
The Challenge brings together ambitious producers, retailers, start-ups, and suppliers to accelerate the design of food that aims to regenerate nature. It presents a unique opportunity for food industry frontrunners to collaborate and learn – along with the support of world-leading circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. and regenerative productionregenerative productionRegenerative production provides food and materials in ways that support positive outcomes for nature, which include but are not limited to: healthy and stable soils, improved local biodiversity, improved air and water quality. experts.
Challenge participants will be supported to design new food products – or redesign existing ones – using circular design principles. We invite food businesses to join a bespoke Challenge Platform supporting pre-competitive collaboration and networking, and to join a series of learning events with access to expert support. Participants also have free access to the world’s largest product and ingredient impact measurement tool, HowGood’s Latis platform, to support the product (re)design process.
Successful teams will be invited to take their design(s) into production and pitch to leading retailers to bring the product(s) to market. We’ll showcase some of the most exciting and insightful products, innovations and journeys, and participants will have priority access to the shared learnings. By the end of the Challenge, we will have uncovered pathways to success that enable businesses to embrace circular food design.
Ben Thomas, Senior Environment Manager, Waitrose and Partners
People's Postcode Lottery
How Good
Waitrose and Partners
OP2B
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.