This session was streamed as part of the Ellen MacArthur Foundation’s Summit 19 event, held on the 13th June 2019.
How Peter Svensson went from aiming to do better CSR within a fashion brand to co-creating his own brand called Vigga - a rental model for baby clothes - to creating Continued Fashion, an organisation designed to enable brands to embrace the new business models of the circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature..
