Design turns ambition into action | Summit 2022
Streamed on 5th July 2022
Published on
This session was streamed as part of the Ellen MacArthur Foundation’s Summit 22 event, held on the 5th July 2022.
A regenerative circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. requires a whole system shift from take, make, waste to one based on three principles: eliminate, circulate, and regenerate. This mindset sets a new goal across business, design, policy, finance and other key intervention points in the economy that is transformative rather than incremental. What does it look like for businesses to compete on regenerative principles? And how do we scale up these new models?
Speakers:
David Wilkinson, VP, Agriculture and Dairy, PepsiCo
Joanna Choukeir, Director of Design and Innovation, RSA
Kara Pecknold, Global Lead for Sustainability, frog
Katherine Brown, VP, Inclusive Impact and Sustainability, VISA Europe
Michael Pawlyn, Director, Exploration Architecture
Tim Brown, Chair and Co-CEO, IDEO
Wouter Vermeulen, Senior Director Sustainability Europe, The Coca-Cola Company
Summit 22 — Regenerative by design
Summit 22 took place in London on 5th July 2022, where we convened with our Network to demonstrate how circular economy solutions, which are regenerative by design, are tackling some of the biggest global challenges we face today.
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