Session two: Industrial transformation, by design

Filmed on 5th July 2022

A regenerative circular economy requires a whole system shift from take, make, waste to one based on three principles: eliminate, circulate, and regenerate. This mindset sets a new goal across business, design, policy, finance and other key intervention points in the economy that is transformative rather than incremental. What does it look like for businesses to compete on regenerative principles? And how do we scale up these new models?

Speakers:

• David Wilkinson, VP, Agriculture and Dairy, PepsiCo

• Joanna Choukeir, Director of Design and Innovation, RSA

• Kara Pecknold, Global Lead for Sustainability, frog

• Katherine Brown, VP, Inclusive Impact and Sustainability, VISA Europe

• Michael Pawlyn, Director, Exploration Architecture

• Tim Brown, Chair and Co-CEO, IDEO

• Wouter Vermeulen, Senior Director Sustainability Europe, The Coca-Cola Company