Building a Regenerative, Restorative Economy
An Introduction to the Ellen MacArthur Foundation
With the price of resources and energy becoming increasingly volatile, can today's linear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste'). work in the long term? What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy. A performance model is part of the solution when making the transition to a regenerative circular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature..
In this live conversation, members of the Ellen MacArthur Foundation team will discuss and debate...
A circular economy eliminates waste, circulates products and materials and regenerates nature.
Watch our beginner's guide to understanding how a circular economy works.
The 'butterfly diagram' shows the continuous flow of materials in a circular economy.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.