The Nature Imperative: How the circular economy tackles biodiversity loss
Published September 2021
Jeanologia’s G2-Dynamic technology aims to provide an alternative to conventional fabric finishing, known for being particularly harmful to biodiversity due to its significant use of toxic chemicals, water, and energy. Instead, G2 Dynamic uses ozone for fabric finishing: taking air from the atmosphere, converting it into ozone, and using it to create colour degradation effects before being transformed back into oxygen. The desired results can be achieved in less time with this technology, which can result in resource and economic savings. Already, 35 fabric manufacturers across the globe have incorporated this Jeanologia machine into their production process, most of them being used for the finishing of denim.
Jeanologia reports that its G2-Dynamic ozone finishing technology can offer savings of up to 95% of water, 100% chemicals, 80% energy, and 40% of carbon emissions during the fabric finishing process. Minimising these pressures can reduce the impacts on biodiversity otherwise associated with fabric finishing.
This topic area explores how the circular economy works for the fashion industry.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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