A safe, biobased dyeing process: Colorifix
Colorifix aims to eliminate the impacts on biodiversity caused by dyeing textiles.
Safeguarding biodiversity by circulating clothes, eliminating pollution, and growing natural fibres regeneratively
The linear way in which today’s fashion industry operates puts significant pressure on the biodiversity on which it depends. A circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. for fashion offers a comprehensive system-level approach to transform the way we produce and use clothing.
Keeping clothes and the materials they are made from in use can displace the need for new production, and therefore reduce the negative impacts on biodiversity associated with virgin fibre production, processing, and disposal. By shifting to safe chemistry and designing out microfibre release, the industry can design out environmental pollution and promote safe material cycles. Finally, by producing materials regeneratively the sector can actively rebuild biodiversity and safeguard the health of ecosystems.
