When FARFETCH was founded in 2007, one of the key parts of it’s vision was to better match supply and demand of luxury fashion, and therefore help tackle the fashion industry’s overproduction problem. Since then, the company has expanded its products and services to enable users in over 190 countries and territories to access luxury fashion in different ways. It has also started to decouple its business model from making more new products. For example, users have the possibility to purchase pre-owned clothing and accessories, prolong the use of their shoes and handbags through Farfetch Fix, or resell them through Farfetch Second Life. Through these and other initiatives, FARFETCH aims to achieve its