The New Plastics Economy: Rethinking the future of plastics
Published in January 2016
Converting 20% of plastic packaging into reuse models is a USD 10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic waste and pollution.
This new release from the New Plastics Economy team provides a framework to understand reusereuseThe repeated use of a product or component for its intended purpose without significant modification. models by identifying six major benefits of reuse, and mapping 69 reuse examples. Based on an evaluation of more than 100 initiatives, and interviews with over 50 experts, it aims to inspire and help structure thinking. Reuse - Rethinking Packaging provides a basic description of how different reuse models work as well as typical implementation challenges.
It is not intended to be a detailed how-to implementation guide. The focus of this initial work is on packaging solutions in business-to-consumer (B2C) applications. While there certainly are many reuse opportunities in business-to-business (B2B) applications, these are generally better understood and adopted at scale already.
One of the most analytically robust studies produced on ocean plastics.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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