The challenge timeline encompasses three key phases: Design, Produce and Retail.
Challenge Phases
Aim: to understand circular design principles, collaborate with industry front-runners and create design ideas
With support from the Foundation and a bespoke Challenge platform, participants set out to design food products using circular design principles. At the end of this phase, participants were invited to submit up to five product ideas which were scored for alignment with The Circular Design for Food Framework. Products that successfully met the Challenge criteria were invited into Phase two of the Challenge.
Aim: produce nature-positive products and bring them to supermarket shelves with supportive retail partners
60+ organisations are now bringing over 150 products to life in the Production Phase - explore the participants here. This phase involves bringing the products to life and provides the opportunity for retail discussions and storytelling. It also provides tools to support participants in strengthening relationships with suppliers and build greater understanding of the impacts of their ingredient choices. A selection of SMEs invited into the Production Phase were also invited to apply for a financial grant to support their journey. If you're interested in retailing the Challenge products please get in touch via the FAQ section.
Aim: Showcase the products that make it through the Production Phase and work with retailers to make them available for retail
This phase celebrates the products, participant journeys and the progress towards an industry where making food designed for nature to thrive is the norm. We look forward to showcasing the products and seeing them on supermarket shelves in 2025.
