We can’t recyclerecycleTransform a product or component into its basic materials or substances and reprocessing them into new materials. our way out of the plastic pollution crisis. Unilever, which has signed the Foundation’s Global Commitment to create a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. for plastic, has increased the recycled content in its packaging from 1% to over 11% — with a target of 25% by 2025 — and pledged to halve the amount of virgin plastic it uses. Pablo Costa, Vice President for Packaging, discusses the company’s ambitions and challenges.